Anyone with even a casual knowledge of cannabis culture knows about the famous stoner holiday 420 that takes place each year on April 20th. With every passing year the day gains greater news coverage to the point where even if you have never, ever tried marijuana, you know there is something going on about it in late April.
But did you know there is another “stoner holiday” that takes place on July 10?
7-10 celebrates cannabis concentrates and hash oils. Why 710? Because if you look at the numbers upside-down they spell OIL.
One annual Southern California event, Chalice, had been championing the 710 celebration for several years with the festival growing bigger and better each time. Despite blistering San Bernardino County July heat, concentrates enthusiasts gathered to sample some of the best hash and hash oils available as well as celebrate the incredible functional glass art that accompanied it.
While many festivals offer great marijuana along with first-rate musical acts, it was the glass that set Chalice apart. Attendees could watch some of the country’s finest glass artists, gathered together in one place, all practicing their art, in a fun festival atmosphere. The focus is not surprising, as the event was founded by the people behind Hitman Glass.
Sadly, the over-regulation of adult-use cannabis "legalization" put an end to the fun, and Chalice is no more. But the defeat of the festival should be a call to defiant stoners everywhere to keep on celebrating 710! I know I plan to do my part.
420 and 710 Spotting
Of course, it's going to take a while for the popularity of 710 to hit the mainstream and catch up with 420.
One of my favorite stoner games over the years has been to spot the number 420 subtly inserted into movies and television shows.
Up until a few years ago you could frequently see 420 on hotel room or apartment doors, or on clocks in the background of a scene would just happen to be stuck on 420, characters would set appointment times at 4:20, etc. etc.. But that was before the April cannabis celebration turned into such a worldwide phenomenon. With so many people hip to number, you rarely see it anymore – although I have seen 421, 425, etc.
I can’t say we have seen similar references to 710…yet. When we do start noticing the number 710 popping up in pop culture, you can be sure the newest stoner holiday is reaching critical mass.