The Cannabis Lifestyle: Is 710 the new 420?

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Is Anyone with even a casual knowledge of cannabis culture knows about the famous stoner holiday 420 that takes place each year on April 20th. With every passing year the day gains greater news coverage to the point where even if you have never, ever tried marijuana, you know there is something going on about it in late April.

But did you know there is another “stoner holiday” that takes place on July 10?

7-10 celebrates cannabis concentrates and hash oils. Why 710? Because if you look at the numbers upside-down they spell OIL.

One annual Southern California event, Chalice, has been championing the 710 celebration for the last several years and the festival seems to get bigger and better each time. Despite blistering San Bernardino County July heat, concentrates enthusiasts gather to sample some of the best hash and hash oils available as well as celebrate the incredible functional glass art that accompanies it.

While many festivals offer great marijuana along with first rate musical acts, it is the glass that sets Chalice apart. Attendees can watch some of the country’s finest glass artists, gathered together in one place, all practicing their art, in a fun festival atmosphere.  The focus is not surprising, as the event was founded by the people behind Hitman Glass.

420 and 710 Spotting

Of course, it’s going to take a while for the popularity of 710 to hit the mainstream and catch up with 420. One of my favorite stoner games over the years has been to spot the number 420 subtly inserted into movies and television shows. Up until a few years ago you could frequently see 420 on hotel room or apartment doors, or on clocks in the background of a scene would just happen to be stuck on 420, characters would set appointment times at 4:20, etc. etc.. But that was before the April cannabis celebration turned into such a worldwide phenomenon. With so many people hip to number, you rarely see it anymore – although I have seen 421, 425, etc.

I can’t say we have seen similar references to 710…yet. When we do start noticing the number 710 popping up in pop culture, you can be sure the newest stoner holiday is reaching critical mass.

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